3 Areas of Focus for Consistently High-Quality Content

15 August 2018

OK, I’m just going to say it. In today’s world, publishing second-rate content is a total waste of time. There’s no point in contributing to the growing pile of mediocrity. It wastes your time, and, worse, it wastes your audience’s time. Sometimes I’ll see a marketer complaining that: “I spent two years doing all of [...]

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How Successful Marketing Writers Plan Their Content

15 August 2018

I never realized just how important it was to connect content with business goals until I had a particular conversation with a client. The client, excited to get started on blog content together, had a running list of topics for me to cover. But then something strange happened. When I asked for background information on [...]

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How to Win Some Local Customers Back from Amazon this Holiday Season

15 August 2018

Posted by MiriamEllis Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into! This small revelation took me by surprise last month while I was shopping for a birthday gift [...]

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Ranking the 6 Most Accurate Keyword Difficulty Tools

14 August 2018

Posted by Jeff_Baker In January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process [...]

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Easy Email Inbox: Reply to 3 Types of Messages (and Don’t Sweat the Rest)

14 August 2018

When you run a content marketing platform, you’ll get other types of messages from your audience in addition to blog comments. You’ll get emails. Many people have a love/hate relationship with email. When it’s good, it’s really good — but when it’s bad, managing your inbox feels like a huge waste of time. But like [...]

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SearchCap: Google launches video cameos, state of local marketing report & more

13 August 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

12 August 2018

Facebook redesigns biz Pages for utility as feed reach declines Facebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch Twitter [...]

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What Do Dolphins Eat? Lessons from How Kids Search

11 August 2018

Posted by willcritchlow Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there’s a lot to dig [...]

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Become Ruthlessly Productive by Tightening Up These 3 Systems

10 August 2018

Okay, maybe not “ruthlessly.” But we all have lots of things we need to get done, and that means we need smart strategies to work efficiently — without compromising quality. This week, we shared some adjustments you can make to your systems that will help you kick your productivity into a higher gear. If we’re [...]

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Google extends added character benefits of Responsive Search Ads to text ads

10 August 2018

The new text ad format will continue to roll out this fall. In the meantime, standard text ads can get longer, too. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing Related Articles

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