A 7-Point Plan for More Shareable Content

14 November 2019

Content marketing is a beautiful thing — a great way to build an audience and grow your business. That’s if… Continue Reading The post A 7-Point Plan for More Shareable Content appeared first on Copyblogger. Copyblogger

Read the full story

Posted in Latest NewsComments Off

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

14 November 2019

Posted by MiriamEllis A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular [...]

Read the full story

Posted in Latest NewsComments Off

Take 15 Minutes to Find Your Winning Difference

13 November 2019

A unique selling proposition (USP) is the reason people do business with you and not someone else — a winning… Continue Reading The post Take 15 Minutes to Find Your Winning Difference appeared first on Copyblogger. Copyblogger

Read the full story

Posted in Latest NewsComments Off

Ernest Hemingway’s Top 5 Tips for Writing Well

12 November 2019

Who better? Many business people faced with the task of writing for marketing purposes are quick to say: “Hey, I’m… Continue Reading The post Ernest Hemingway’s Top 5 Tips for Writing Well appeared first on Copyblogger. Copyblogger

Read the full story

Posted in Latest NewsComments Off

Finding Ideas for a Video Series or Podcast – Whiteboard Friday

11 November 2019

Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it’s a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as [...]

Read the full story

Posted in Latest NewsComments Off

What Is BERT? – Whiteboard Friday

11 November 2019

Posted by BritneyMuller There’s a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what [...]

Read the full story

Posted in Latest NewsComments Off

Brands vs Ads

10 November 2019

About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation which in turn would force Google to turn the dials in the other direction. My thesis was Google would [...]

Read the full story

Posted in Latest NewsComments Off

European antitrust chief says Google’s auction-based shopping remedy not working

10 November 2019

Margrethe Vestager may require Google to make additional changes in the SERP. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Read the full story

Posted in Latest NewsComments Off

How to recognize a lost cause in SEO projects and request for proposals (RFPs)

09 November 2019

Without giving away specific details in a proposal, here are some key indicators to assess if a client’s team will actually support your recommendations. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Read the full story

Posted in Latest NewsComments Off

Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits

09 November 2019

Emotional benefits of your offer trigger the “me-want” response. They create desire — but creating desire isn’t usually enough. Unless… Continue Reading The post Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits appeared first on Copyblogger. Copyblogger Related Articles

Read the full story

Posted in Latest NewsComments Off

Advert