3 Not-So-Obvious Ways to Nurture Your Creativity

22 February 2019

This week was all about nurturing your creative spark — in new ways that you might not have considered before…. Continue Reading The post 3 Not-So-Obvious Ways to Nurture Your Creativity appeared first on Copyblogger. Copyblogger

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Google doc rekindles myth that click-through rate affects rankings

22 February 2019

Google has said they do not use click data for search ranking purposes but here is a document from Google that triggers confusion around the topic again. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Make sense of your data with these essential keyword segments

21 February 2019

Posted by TheMozTeam This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands [...]

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Retail Demise Due to Rise of the Internet and Inability to Keep Up

21 February 2019

The demise of many retail chains is due to the rise of the internet and the inability of some retailers to keep up, says long-time retail executive Gerald Storch. “The proximate cause of the demise of chains like Charlotte Russe, Gymboree, Payless, Toys R Us, and Sears is the rise of the internet and their [...]

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A Cool New Resource for Developing and Sharing Your Ideas

20 February 2019

My husband once had the chance to ask novelist James Ellroy where he got the idea for one of his… Continue Reading The post A Cool New Resource for Developing and Sharing Your Ideas appeared first on Copyblogger. Copyblogger

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AI, Machine Learning, and Robotics Are Fundamentally Changing Healthcare, Says Johnson & Johnson CEO

20 February 2019

AI, machine learning, and robotics are fundamentally changing healthcare, says Johnson & Johnson CEO Alex Gorsky. “One of the most exciting parts of my job right now is to see the technology that’s usually equated with California and the West Coast,” said Gorsky. “Whether it’s AI, machine learning or robotics, you’re seeing it more and [...]

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How to Identify and Tackle Keyword Cannibalization in 2019

20 February 2019

Posted by SamuelMangialavori If you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalization” does not sound very suitable for digital marketing, this core concept [...]

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Google may use different ranking weights for YMYL-type queries

19 February 2019

The ranking algorithm changes for different types of queries done on search, the company confirms in its new report on how it fights disinformation. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing More Articles

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Using automation to boost PPC performance

19 February 2019

Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to succeed in the fast-paced world of PPC. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing More Articles

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Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control

18 February 2019

“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience. It gives them more choice and control. [...]

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