Ask the SMXpert – Optimizing for voice search & virtual assistants

23 July 2018

SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search [...]

Read the full story

Posted in Latest NewsComments Off

SearchCap: Ask an SMXpert, Trump tops Google ratings for “idiot”, search in pics & more

21 July 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing More Articles

Read the full story

Posted in Latest NewsComments Off

Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

20 July 2018

Report: Google’s mobile search results now show image thumbnails 45% of the time Mobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine Land Twitter’s bot purge welcomed by agency execs Twitter recently deleted millions of [...]

Read the full story

Posted in Latest NewsComments Off

Create Content Success with a Cohesive Content Experience

20 July 2018

One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically. This week on Copyblogger, we shared ways content can create an experience for your audience and help you strategically move people in [...]

Read the full story

Posted in Latest NewsComments Off

SearchCap: Apple loses top management, new SEMPO Board, Apple Maps & more

19 July 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing Find More Articles

Read the full story

Posted in Latest NewsComments Off

The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients

19 July 2018

Posted by MiriamEllis Photo credit: Michelle Shirley What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the [...]

Read the full story

Posted in Latest NewsComments Off

SearchCap: Google Image search, Google AMP Stories, picking link partners & more

19 July 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Read the full story

Posted in Latest NewsComments Off

The Future of Connection on Facebook: How Stories May Change the Marketing Game

18 July 2018

“You have part of my attention – you have the minimum amount.” This scathing remark, delivered by actor Jesse Eisenberg while portraying Mark Zuckerberg amidst a heated deposition in the 2010 film The Social Network, has a certain pertinence today with regards to the company Zuckerberg founded back in 2004. As Facebook’s news feed algorithm [...]

Read the full story

Posted in Latest NewsComments Off

How to Hook Your Ideal Prospect with Content that Connects

18 July 2018

When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In that case, you have a compelling headline that leads to worthless information. The ideal scenario [...]

Read the full story

Posted in Latest NewsComments Off

Google Assistant gets more helpful

18 July 2018

The Google Assistant app now offers a new visual overview of your day, with proactive suggestions and personalized information. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing More Articles

Read the full story

Posted in Latest NewsComments Off

Advert