Join Us for a Live Workshop on Modern Email Marketing

20 April 2018

The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for [...]

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Marketing 101: What is website usability?

19 April 2018

Usability is in the eyes of the beholder. That which is easy to us isn’t always obvious to our customers. Today, we explore that topic and offer a little advice. MarketingSherpa Blog

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Google Assistant sometimes uses AccuWeather when their weather service fails

19 April 2018

When Google’s first party responses are not available, Google may ask if you want to use a third-party service. The post Google Assistant sometimes uses AccuWeather when their weather service fails appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, [...]

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Enterprise Local SEO is Different: A Checklist, a Mindset

18 April 2018

Posted by MiriamEllis Image credit: Abraham Williams If you’re marketing big brands with hundreds or thousands of locations, are you certain you’re getting model-appropriate local SEO information from your favorite industry sources? Is your enterprise checking off not just technical basics, but hyperlocalized research to strengthen its entrance into new markets? Before I started working [...]

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6 Top Marketing Challenges Solved by Influencer Content

17 April 2018

Whether you’re a new Marketing leader at a company in need of establishing wins quickly or part of a growing organization with ambitious revenue goals, the challenges within marketing today are greater than ever. To help make sense out of these challenges, I’ve listed 6 of the top obstacles to brands achieving effectiveness out of [...]

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Google partners with LegitScript to certify addiction treatment center advertisers

17 April 2018

After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July – but only from certified providers. The post Google partners with LegitScript to certify addiction treatment center advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & [...]

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How to Use Instagram Like a Beauty Brand

16 April 2018

Posted by zeehj Does your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway? I shouldn’t have to convince you that investing in a social media for your company is worth it; even in light of Facebook’s recent data breach, we are so reliant upon our [...]

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3 Content Marketing Myths and Their Reality-Based Solutions

16 April 2018

We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three myths and mistakes that can hold writers back [...]

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Sustainable Link Building: Increasing Your Chances of Getting Links – Whiteboard Friday

14 April 2018

Posted by Paddy_Moogan Link building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far [...]

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4 underutilized schema markup opportunities that impact SEO

13 April 2018

Contributor Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings. The post 4 underutilized schema markup opportunities that impact SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About [...]

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