SearchCap: Google search verification, Google legal woes & voice assistants

23 June 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Is There Still a Difference Between Marketing and Selling?

23 June 2018

Back when I worked in the corporate world, our organization, like many, had a great, big invisible wall between marketing and sales. The marketers crafted messages, thought about fonts and brand colors, produced beautiful brochures and websites, and figured out new ways to get people to know our company existed. The end result of this [...]

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Google invites more entities to take control of their Knowledge Panels and ‘get verified’

22 June 2018

Suggest a featured image and control other factual information in the panel. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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If Content Is a Performance, Is It Ever Authentic?

22 June 2018

Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your writing personal, but not self-indulgent. And I realized that neither of those posts mentioned authenticity, [...]

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Do the Right Thing for Your Business … and Your Audience

21 June 2018

This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would actually rather do business with someone who isn’t a complete tool. On Monday, Stefanie Flaxman talked about content authenticity — what [...]

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Join Us for a Free, In-Depth Workshop to Improve Your Sales Skills

21 June 2018

At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said [...]

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4 Reasons Why People Stop Reading Before the End of a Page

20 June 2018

Every page you create has a purpose. It doesn’t matter whether it’s a sales page, a subscription page, an about page, a blog post, or any other kind of page. You publish it for a reason. You want something to happen. Maybe you want someone to share the page on social media. Or you want [...]

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An 8-Point Checklist for Debugging Strange Technical SEO Problems

20 June 2018

Posted by Dom-Woodman Occasionally, a problem will land on your desk that’s a little out of the ordinary. Something where you don’t have an easy answer. You go to your brain and your brain returns nothing. These problems can’t be solved with a little bit of keyword research and basic technical configuration. These are the [...]

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CMWorld Interview: Peter Krmpotic on Optimizing the Content Supply Chain

20 June 2018

Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an essential combo for winning the content marketing game. Need proof? According to a study from Marketo, 79% of consumers say they are only likely to engage with an offer if it has been personalized. And [...]

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Beyond the Hype Cycle: It’s Time to Redefine Influencer Marketing

19 June 2018

Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects. The Hype Cycle goes like this: A new hotness emerges. It could be new technology, a new strategy or tactic, some new thing. There are wild predictions about how the thing will revolutionize the [...]

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