How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)

20 May 2018

Posted by Dr-Pete Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are widespread and that most meta descriptions are being cut off in the previous range of about 155–160 characters. Back in December, Google made a significant shift in how they displayed search snippets, with [...]

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Time to Act: Review Responses Just Evolved from "Extra" to "Expected"

19 May 2018

Posted by MiriamEllis I’ve advocated the use of Google’s owner response review feature since it first rolled out in 2010. This vital vehicle defends brand reputation and revenue, offering companies a means of transforming dissatisfied consumers into satisfied ones, supporting retention so that less has to be spent on new customer acquisition. I consider review [...]

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Ethical Marketing in an Age of Creeps

18 May 2018

The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than [...]

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Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday

18 May 2018

Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz’s own Russ Jones covers four essential success tactics [...]

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Google’s Chrome browser to drop secure label for all HTTPS sites

18 May 2018

In addition, Chrome will mark all HTTP web sites as not secure. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing More Articles

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Yext adds TripAdvisor to listings network, conversational UI for local data updates

17 May 2018

Messaging-based updates especially useful for SMBs and local store managers. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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What’s Your Version of ‘Autosave?’

17 May 2018

I remember when autosave didn’t exist in writing software. In the old days, if your computer temporarily borked, you might have lost some important text if you didn’t recently save your work … I still compulsively click “Save” out of habit when I write and edit. Luckily, if you’re working online today, such as in [...]

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Web Personalization: The Future of Digital Marketing and Sales Is Now

16 May 2018

In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. Soon, “cutting edge” became the [...]

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The new and AI-improved Google News now available for iPhone and iPad

16 May 2018

Google News redesign in more than 120 countries on the web, Android and iOS. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SearchCap: Google shorter snippets, Google review notifications & paid search tips

15 May 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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