NY federal court decision threatens embedding and linking across the web

18 February 2018

The judge’s decision disregards existing law and if upheld could expose bloggers and publishers to potential copyright lawsuits. The post NY federal court decision threatens embedding and linking across the web appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, [...]

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Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

17 February 2018

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic] Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs Instagram Gives Brands New Way to Sell In ‘Collection’ Ads Instagram launched “collection” ads, which [...]

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Transform Your Business Website Using Our Free ‘Design 101’ Ebook

17 February 2018

Is your current website design working for your business as well as it could be? You might know that it’s not, but don’t know where to start when it comes to a redesign. We understand that. Choosing a WordPress theme for your website can be a little overwhelming and leave you with lots of further [...]

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The Power of Believing You’re an Artist

16 February 2018

In How to Feel Good as a Writer: an Origin Story, I wrote, “It’s not our job to know all of the whys, whats, and hows of the future. It’s just our job to do the work.” “Doing the work” before you reach professional status in a creative field is often self-directed. Because it’s in [...]

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Call-to-Action Optimization: 132% increase in clickthrough from changing four simple words

16 February 2018

Small changes to call-to-action wording can have a large impact on conversion. MarketingSherpa Blog

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What Content Creators Can Learn from Professional Artists

15 February 2018

Great to see you again! This week was all about art. Some people think of “art” as self-indulgent or impractical, but that’s a dangerous myth. We’re talking about the roll-up-your-sleeves work that adds more artistry to your content — which is what we all need to attract our audiences’ attention in 2018. On Monday, Stefanie [...]

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SearchCap: Google AMP email, link building & PPC teams

15 February 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP email, link building & PPC teams appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, [...]

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The ‘Ninja Trait’ that Copywriting Clients Are (Desperately) Looking For

14 February 2018

Maybe you dreamed for years before becoming a professional writer. Maybe you’re still dreaming, trying to work up the courage to take that mighty leap. Once you do, you immediately find out that the dream of writing for a living tends to collide with the nightmare of meeting your deadlines. Not to mention keeping track [...]

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You Need Both of These Skill Sets to Keep Your Audience Coming Back for More

14 February 2018

When I’m not performing my typical duties as Rainmaker Digital’s Marketing Technologist, I’m cooking up a storm in my kitchen. Amidst the rhythmic chopping of fresh produce, the clashing of pots and pans, and the roar of boiling water, I realized that my two roles have a lot in common. They both require a balance [...]

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SearchCap: Getty Images, SEO and website migrations & Winter Olympics Doodles

13 February 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Getty Images, SEO and website migrations & Winter Olympics Doodles appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About [...]

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