What People Actually Want to Avoid (It’s Not Marketing and Selling)

16 December 2018

Have you ever stopped paying attention to content when a publisher stepped up their marketing game? I know I have…. Continue Reading The post What People Actually Want to Avoid (It’s Not Marketing and Selling) appeared first on Copyblogger. Copyblogger Find More Articles

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3 Ways to Persuade People Thinking about Buying from You

16 December 2018

You shouldn’t think about growing your audience. Actually, let me rephrase that: You shouldn’t focus on growing your audience. Especially… Continue Reading The post 3 Ways to Persuade People Thinking about Buying from You appeared first on Copyblogger. Copyblogger

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3 Big Lessons from Interviewing John Mueller at SearchLove London – Whiteboard Friday

16 December 2018

Posted by willcritchlow When you’ve got one of Google’s most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google’s John Mueller at SearchLove London, and in this week’s edition of Whiteboard Friday he shares his best lessons from that [...]

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How to Stop Drowning in Data and Begin Using Your Metrics Wisely

15 December 2018

Digital marketers have a problem: We’ve got too much data. It sounds like a ridiculous complaint coming from a data… Continue Reading The post How to Stop Drowning in Data and Begin Using Your Metrics Wisely appeared first on Copyblogger. Copyblogger

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Starbucks Delivery via Uber Eats Goes National After Seeing Higher Average Sales

15 December 2018

Based on a successful delivery trial in China via Alibaba and Uber Eats in Miami, Starbucks has announced that they are adding delivery nationwide. Starbucks COO Rosalind Brewer says they are still looking at the total cost of delivery very “carefully” but they are emboldened by the higher average sale with delivery orders. Rosalind Brewer, [...]

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SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz

14 December 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing More Articles

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Why Being Naive Can Make Your Fortune

14 December 2018

Back when I worked in the corporate world, I used to get called naive at least once a week. I… Continue Reading The post Why Being Naive Can Make Your Fortune appeared first on Copyblogger. Copyblogger

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Get a More Useful Perspective on Your Business and Content Goals

13 December 2018

Sometimes in business, it’s a good idea to slow down and reflect on your real goals. Are you getting what… Continue Reading The post Get a More Useful Perspective on Your Business and Content Goals appeared first on Copyblogger. Copyblogger Related Articles

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SearchCap: Google Ads exact match name and brands in search

13 December 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Why Local Businesses Will Need Websites More than Ever in 2019

13 December 2018

Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report …but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top [...]

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