SearchCap: Google Search Console beta live, PPC tips & SEO tasks

23 January 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Console beta live, PPC tips & SEO tasks appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About [...]

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An Investigation Into Google’s Maccabees Update

22 January 2018

Posted by Dom-Woodman December brought us the latest piece of algorithm update fun. Google rolled out an update which was quickly named the Maccabees update and the articles began rolling in (SEJ , SER). The webmaster complaints began to come in thick and fast, and I began my normal plan of action: to sit back, [...]

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Wanted: Session ideas for SMX Advanced

22 January 2018

We want your input to help us plan our upcoming SMX Advanced conference, taking place June 12-13, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute… Please visit [...]

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Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

21 January 2018

Posted by randfish Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues [...]

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What to Do When a New Potential SEO Client Contacts You

20 January 2018

Posted by dohertyjf Editor’s note: We originally published a different article by mistake due to an oversight and a valuable lesson in the dangers of copy-paste; you can see it live here. We truly apologize for the error. If you’re an agency owner or solo consultant, you’re probably constantly thinking about getting new clients. And [...]

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SearchCap: Google AdWords app, SEO success & managing redesigns

20 January 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords app, SEO success & managing redesigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, [...]

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Should SEOs & Content Marketers Play to the Social Networks’ "Stay-On-Our-Site" Algorithms? – Whiteboard Friday

20 January 2018

Posted by randfish Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what’s an SEO or content marketer to do? Do you swim with the current, [...]

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Winning the Negative Moment of Truth

19 January 2018

Ratings and reviews are so important, Lecinski has a curious oversight in his book. He discusses many digital marketing tactics to get discovered, but he doesn’t focus significant space on how to make sure those discoveries (in the form of reviews, at least) are good for your brand. MarketingSherpa Blog

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Get More Traffic, More Confidence, and More Work Done

19 January 2018

Good to see you again! With the Monday Martin Luther King, Jr. holiday, this was a short week on Copyblogger. On Tuesday, Kelton Reid kicked things off with a thoughtful look at impostor syndrome — with clues on how to approach it from different sources, including the famous Turing Test. And on Wednesday, I talked [...]

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Free Local SEO Tools That Belong in Your Kit

18 January 2018

Posted by MiriamEllis What a lot can change in just a few years! When I wrote the original version of this post in January 2014, the local SEO industry didn’t have quite the wealth of paid tools that now exists, and many of the freebies on my previous list have been sunsetted. Definitely time for [...]

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